The truth about growing influence is that there are no hard rules to fame. It's a matter of storytelling, entertainment, or education that gets you your influence. If you want it, you'll do what it takes. We have been through the fame cycle enough to understand what conditions make you fertile for influence. In this blog, you'll learn what you need to attract influence because it's not something you can grab off a shelf, it's something people let you do to them in trust. Understanding this will make managing you and your influence easy for an agency like Cultureganda.
Characteristics of an Influential Leader - Milton Campbell
What makes a leader influential? Let’s break it down:
They listen more than they talk. Good leaders have big ears and small mouths.
They’re honest, even when it’s tough. People trust leaders who tell the truth.
They show they care. Influential leaders put people first, not just tasks.
They’re always learning. They know there’s always more to discover.
They admit when they’re wrong. Nobody’s perfect, and that’s okay.
They celebrate others’ wins. When the team succeeds, everyone wins.
They stay calm under pressure. Cool heads make smart choices.
They have a clear vision. They know where they’re going and why.
They’re flexible. Influential leaders can change plans when needed without freaking out.
Original article: Your Ultimate Guide to Leading by Influence - Milton Campbell
Don't just be famous to be famous.
The top influencers aren't famous because they want to be, they are famous because they fulfill at least 2 of three requirements to gain an audience. Entertain, Teach, and Tell a Story. If you have 1 of 3 things down, you might feel like you're doing a lot of work but not gaining any traction. If you do 2 of the 3 things well, you're growing. The moment you neglect one thing, the rest may degrade. Fame is influence, influence is power, and great power comes with great responsibility. You won't keep it if you just stand there.
They'll only trust you if you...
Don't make promises you can't keep.
Don't withhold key information.
Don't talk about future plans unless they are currently developing.
Don't give your audience useless or lackluster content (They feel it)
Stay consistent (and keep #4 in mind)
Engage with fans on social media
Don't scold your audience (teach them the right way)
If you're just starting...
Gone are the days when uploading "just to feed an algorithm" is beneficial. Platforms will interpret your content as bad, it doesn't teach, entertain, or tell a story since no one is interacting with the content. Without a plan, you will hurt your account by filling it with bad content. So plan your content and make it as entertaining, educational, and/or story-driven as possible.
According to Judit Ruiz Ricart of Wix
Taking the time to properly prepare the content you want to create is key to ensure the results meet your expectations. Start by defining the purpose and goals of the video. Who is it aimed for? What do you want to communicate? Where is it meant to be shown?
Original article: 12 Simple Video Tips for Creating Professional-Looking Content
If you need help, agencies like Cultureganda have proven methods to grow and foster influence so you don't have to spend years making mistakes. Truly figure out what you want to commit to. Learn about connecting with a brand management agency.
Go out and meet people.
You can be famous in your bedroom but what adds a 2x multiplier is attending conventions and events: fashion shows, sports games, seminars, and clubs. After the launch of your video, go network. Talk to people. Don't give short conversations, take your time to understand what made someone come out to "X" event. This conversation will allow your new potential followers to like and engage with you parasocial.
You are a walking thumbnail. Being part of the culture will lead you to opportunities that may change or advance your missions. Think of it as building your "Illuminati" network.
"Look the Look"
Yes, how you look matters more than you think. Forget what people tell you about judging the book by its cover. We all judge which is why you're reading this article. From years of experience a "Signature look" keeps you identifiable. An example of a signature look is something on your body or something about you that you are known for and won't change. It might be how you speak, interact with the world, or a character you enjoy expressing.
According to Yellowbrick
Every celebrity has a signature style that sets them apart from the rest. As a stylist, it’s important to understand your client’s personal brand and help them develop a unique style that resonates with their audience. This involves studying their body type, skin tone, and personality to create looks that enhance their best features and reflect their individuality.
Here are some examples below.
A double ponytail, black-colored clothes, and Fila sneakers with a NY attitude create the "Bully Brat"
Ice Spice
Dead Mou5e
Kodac Black
Chromeo
Some looks use a combination of elements, others can be one article of clothing or hairstyle. Some are original to their creator (Deadmou5e) and some are common (Cromeo). These things are intentionally accentuated to fertilize your cultural significance. Remember that you are a walking thumbnail. Create your own or contact an agency with experienced fashion experts to create one for you. Just be identifiable.
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